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Cuppa Coffee was recently approached to bring some of the world's most celebrated sports superstars into the world of stop-motion animation for a segment to air during ESPN's 2007 ESPY Awards.
The spot features the animated hijinx of a group of sports celebrities living "Reality Television" style in Lebron James' mansion - from playing "Jenga" with solid gold bricks and gorging on his food to offering each other a little uninvited support in their training regimens. The celebrities, voiced by their real life counterparts, include Serena Williams, Ben Roethlisberger, Reggie Bush, Lance Armstrong, Shaun White, sports announcer Stuart Scott and of course, the star of the spot, LeBron James. Shaquille O'Neil & Mike Tyson also make surprise appearances, but are voiced by actors.
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