“While the spot encourages the electorate to vote Liberal, what drew me to doing the spot was its unique twist to encourage Canadians to just go out and vote” said Cuppa’s President, Adam Shaheen.

The commercial comically features references to Justin Trudeau’s hair while pitting some of his political points against the opposition.

The spot took 10 days from conception to air, notably being directed by Cuppa CD, Chris Morris.

Morris added “The creative team for Justin Trudeau and the Liberal party
gave us plenty of freedom to weave some innovation into the creative. This was always going to be a spot that had a unique twist to the political message format, synonymous with Cuppa Coffee”.