CN Rail

BCP Montreal

BCP Montreal was looking to create a :30 second animated television spot for CN Rail. What Cuppa Coffee came back with is a bold graphic spot that sees a CN train moving through a series of animated scenarios on a tape-measured¬Ě track. With a playfulness and bold simplicity reminiscent of 50's graphic designer Saul Bass, the spot acquires a mature and cerebral look with splashes of self-conscious liveliness. Strong solid-colour backgrounds and high contrast silhouette elements contextualize each shot and graphic design motifs help cement abstract concepts such as precision timing, border crossing and CN's vast North American railroad network.