Less Than Kind

Breakthrough Films

Breakthrough films enlisted Cuppa Coffee to produce an opening title sequence for Less Than Kind - a quirky new show about a dysfunctional Jewish family living in Winnipeg. Breakthrough had already developed a montage of driving shots and broadcaster CityTV had requested that the opening include shots of the cast. Taking inspiration from an iconic Winnipeg highway sign with arrows pointing in all directions, the opening sequence ties the imagery together in a way that manages to effectively communicate the central themes and tone of the show.