Lipton – Asian White Tea

DDB Canada

For this spot, the challenge was to bring an existing print ad to life under a tight deadline. We open on a long panning shot of a lush landscape with rolling hills, rice paddies and Asian-inspired homes. The spot culminates in a hand taking the pyramid shaped teabag from a mountain peak and placing it in a cup, mirroring the print ads on which the spot was based. The landscapes were created in 3D, and then birds were added to help bring the scene to life. A live-action hand was shot under camera and composited together with the backgrounds resulting in an incredibly realistic spot that quite literally brings the print ad to life.