March Madness

Cartoon Network

The Cartoon Network wanted something with an "old school" film feel to promote March Movie Madness. The idea that 35-mm motion picture film would snake and slither to life had all of us familiar with splicing and squawk boxes excited. Hiding rigging along very thin frame lines and dealing with multiple layers and reflections made this project a challenge to animate, but paid off with a fluid and retro-cool aesthetic.