Due North

When Due North set out to make a series of MILK commercials aimed at teens, they came to the stop-motion and mixed media masters at Cuppa Coffee Studios. Keeping in mind the short attention span of the teen audience, the spots needed to be short and quirky, and each one had to have a completely unique look. Cuppa Coffee took full creative control, and the resulting 4 x 5 second spots are odd and entertaining, while extolling the benefits of drinking milk. In short, milk is cool again.