A series of 3 spots which Cuppa Coffee completed with the uber creative team over at Idea Factory to create these playful stop-motion spots for Paintshop. The idea is simple, show how beautiful objects around us can inspire a decorating theme. To create this mesmerizing kaleidoscope of movement all in camera in essentially one long take was profoundly complex and could only have been completed by Cuppa’s master of the long take, animator Alex Gorelick.