The N-Monkeys

Noggin

When Noggin's teen block, The N, put out an open call for four five-second network image spots, Cuppa Coffee brought a number of ideas to the table that would re-brand the block with unique flair. Originally The N was planning on choosing two studios, however, after submitting style-board concepts, Cuppa Coffee was awarded the entire job. As an added compliment, the deliverables were expanded to include additional promos based on the strength of Cuppa Coffee's unique creative branding. The visually distinctive spots utilize a variety of animation mediums and styles. Each promo was designed to relate to The N's existing hand logo in a unique way, whether the spot starred an actual hand, a hand puppet or a handmade aesthetic.