Toronto Raptors

Shoppers Drug Mart

Shoppers Drug Mart was a big sponsor of the Toronto Raptors NBA team. The original agency creative imagined Spielberg type dinosaurs realistically ravaging the city, but Cuppa offered up an interesting alternative; The Raptor would be made of origami and the world around it similarly made of paper. The result was a fantastic mix of effects where buildings would tear, crumple and fold. Lightning and fireballs as well as smoke and dust were added in Post effects.