Toyota – Start Smart

Saatchi and Saatchi Toronto

After having completed an earlier spot for Toyotaâ's Start Smart campaign, Cuppa Coffee was once again hired to produce two new spots. Both integrate an assemblage of 2D animated scenarios, designed to express entertaining tidbits of trivia knowledge. Cuppa's solution was to express the diverse visual information in a way that was both playful, yet clever, combining an array of animation techniques with creative and humorous interpretations. The shots are designed to illustrate and enhance the fast-paced humour of the narration while not overwhelming the senses.