This Christmas, XBOX got everyone excited for the day after, in celebration of day 360 as XBOXing Day. When nothing short of disappointment sat under the tree this year, XBOX came to the rescue, plugging you in to a world of more games, music, and friends. Taking a playful surrealist approach, we shaped our creativity by connecting with the XBOX and its limitless extensions.

Through a graphic yet organic visual transformation, each character takes a dramatic shift from bland to extraordinary the moment they plug into fun.

Day 360 has come; have you made a connection?